Institute of Managers and Leaders
The Institute of Managers and Leaders Australia and New Zealand (IML ANZ) is a nonprofit peak body association for management and leadership professionals.
Service
Branding, Identity, Marketing Collateral and Stationery, The launch of the 'Chartered Managers Campaign' concept and roll out; Social Media, Google Display Advertising, Video mp4 Production, Press Advertising, Photography Production, Art Direction, Retouching, Outdoor Media, Welcome Pack.
Client
Year
2018-2020
The Institute of Managers and Leaders Australia and New Zealand (IML ANZ) is a nonprofit peak body association for management and leadership professionals. For over 80 years, they’ve provided industry-leading solutions to shape professionals into the best managers and leaders they can be.
In 2018, Dare to be... BOLD created a fresh, forward branding and identity for IML ANZ. We have also created a large-scale campaign to promote Australia's first Chartered Manager accreditation, a NZ merger package, various Google Display ads, webinar and event programmes.
Chartered Manager Campaign
Chartered Manager is the global accreditation for management and leadership professionals. Recognised by Royal Charter, it is the highest status that can be achieved by a manager or leader internationally.
The 'Make your mark' campaign consisted of an Outdoor, Google Display, Transit, Video, Social, Press Ad blitz. From concept and production to retouching and finished art, this campaign successfully generated awareness for both IML ANZ and the Charted Manager accreditation.
Despite being a freelance graphic designer, Dare to be... BOLD has a would-class team of resources on-hand. The Chartered Manager campaign was a fast-turnaround project that required calling upon our team of graphic designers, photographers, make up artist, retouchers, assistants, stylist, web developers, printers and producers. Within our network, there's nothing we can't do.
